"Our prayers have been answered…”
Nothing compares to the beautiful, classic shape of a well-designed high-heel or flat. That's why we thought of all the ways we wished they would feel, and how well they would last. Then we spent more than two years bringing them to life.
Proudly Designed in the heart of NYC.
Proudly Designed in the heart of NYC. We took one of the most classic shapes, and created our patent-pending SoftSurround System™ that gently hugs your foot, making this the most cushioned classic shoe you've ever experienced. We’ve also carefully created the most durable components, making these shoes some of the most long-lasting you'll ever own.
ASNY in the Press
See why thousands of people have joined us from around the world!
"These High-Tech Heels Feel Just Like Your Most Comfortable Sneakers...”
"This functional pair is revolutionizing the heel market...”
"You don't have to worry about swapping pairs when you're leaving the office.”
Reviews
"They feel like Beyonce could dance in these all night"
"These are SO COMFORTABLE. I have funny shaped bunions, and have never found such a comfortable high heel!"
- Kimberly
"Just received my heels today. They fit perfectly - The cushioning is fantastic!"
- Jackie
"...my fit turned out pretty perfectly. I was impressed by how well made they were, and how cushy the insides were."
- Isa
"Thanks for the wonderful shoes. My wife loves them and said they really feel like sneakers."
- Federico
"I'm pleasantly surprised by the shoes. I'm impressed by the overall structure, the shoes are very well crafted!"
- Erica
We believe you can no longer be held back by something as simple as your footwear. You can’t break a glass ceiling with a glass slipper - and we’ve got lots of glass-breaking to do! - so it’s high time to Free the Feminine and Her Feet.
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